Photography is an essential part of engaging with Open Wardrobe, as well as sharing and contributing it on the ‘reef’ which is a stream of community curated user generated content as part of the application. The reef essentially becomes the communities catwalk of popular editorial content that exists as a feed of highly relevant and tagged images that is favourited and edited by the community of Open Wardrobe. By making the surface of the reef users have higher exposure and a greater chance of being scouted for talent and brand loyalty selection.

Although it is indeed a game of relevancy it is also an exploration of fashion and style geared with a mode of social inquiry, The database of user generated fashion editorial and street photography are a living archive of culture and the contemporary that is rich in actively sought after metadata and providence for market research. The application of Open Wardrobe will include a sophisticated image editing software that is intuitive and simple to use but powerful in its ability to visually edit your fashion photos for a more professional edge in clarity in lighting and expression. You can play with genre, especially in the creation of fashion magazine spreads that can be layered on top of the visual content captured by the app. Play with mastheads, typography and other graphic visuals to have a Postmodern twist on the modern magazine cover and its featured cover model: you. The app of Open Wardrobe will also have other imagine editing software integrated into its functionality that allows you to create impactful and colourful visuals for your lookbook and overall public accessed portfolio which is sleek, sophisticated and never kitsch or boring. Open Wardrobe would represent the very latest in formatting within the functionality of the app so you have the ability as the user to create and edit your own e-magazine by yourself or collaborate with your school. Open Wardrobe is all about making it easy and fun to be the best you possible and create and publish all your own creative direction and styling products within the one application and hub you can call home.

Open Wardrobe is underpinned by a learning culture which fosters innovation and creativity: it is a platform you users can access not to create and publish sub-par or amateur software and products but instead a professional, cutting edge visual user environment and digital tool for the fashion and styling industry. You, the user, can conceive and execute a growing body of work with Open Wardrobe that can evolve over time and can specialise into a variety of fields within the community: branding, style consulting, modelling, fashion design, event management, fashion buying, visual merchandising, marketing, model management, fashion agency, retail, PR,  fashion journalism and trend forecasting. An interdisciplinary approach is also encouraged to converge traditionally separate roles in the fashion and creative industry into new media formats and roles: Open Wardrobe gives you the ability to be anything and everything you ever wanted to be within the industry, plus you will earn ‘badges’, licenses and brand loyalty style points that you will accrue across your journey with Open Wardrobe.

Various pathways are provided within the ‘growth’ system of Open Wardrobe: it is a learning tool of self discovery of visual identity. Video workshops, called ‘Studio Sessions’, will be integrated into the app providing quick insights into the industry from professionals working in the sector which you can unlock in the growth system.